When people find you online, are they finding the correct contact information? Have you moved, changed numbers, or your business name in the past? Even if you haven’t you’d be surprised at the incorrect or even missing information in your online listings. The Brand Counselors are now certified Yext Partners and, as such, we can help you normalize all your
No Chick Over 35 Left Behind, Including Me!
I am on a mission. If I hear of another woman over the age of 35 who has made the conscious decision to not learn or at least be aware of the changes in technology from smartphones to social media I am going to scream! These are the same women (ok there are men out there too but they’re
Is Your Digital Aptitude Aging You?
I began to think about how to measure someone’s digital aptitude. I often hear people over 35 saying, “oh I don’t know how to do that Tweety thing” or “how do I get the photo on my phone off of there?” I think there is a correlation between your Digital Quotient and your personal brand. Your resistance to using digital
Lateness & No Shows A Personal Brand Killer
I live in a world where a 9am appointment means 9am. Not 9:30 or 10am. Or my favorite, a total no show. But worse than being later or not showing is not communicating – no call, no text, no email, no Facebook message? Client, service provider, friend or family everyone has been on the receiving end of the late or
When You Are The Influencer Not the Decision Maker
I like to say: “If you’re going develop a poor personal or business brand, at least earn it!” All kidding aside, have you ever found yourself in a situation where other people are affecting your brand? As a youngster that may have manifested when you played with Little Johnny who was known for being a bit of a trouble maker.
If Creating a Personal Brand Sounds Icky to You Then You’re Not Doing it Right
Why is your LinkedIn profile not tricked out and why don’t you have a profile on Google +? Do you struggle with trying to balance what you THINK you should post vs. what you think other people want to see? If you are a woman there is a good chance you are great at connecting but shy away from personal
How to Build a Personal Brand Without Losing Your Soul
There are people in cultures around the world who believe if you take their picture you steal their soul. Now that belief starts with the premise that we each have a soul. But no matter which side of that debate you are on, we can all agree there exists a place in the time and space between our heads and
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Welcome to The Brand Counselors.
Successful corporate and personal branding doesn’t just happen. You need true introspection, honesty, courage, and hard work to create a memorable brand, share it with the world and make genuine connections. If that sounds like you then you are in the right place. At The Brand Counselors, we guide and coach businesses and individuals on the creation and