We have a lot of clients coming to us with websites that need refreshing or a complete overhaul due to age/outdated functionality, neglect or lack of good content or design. One thing we run into a lot is a lack of knowledge on the clients part as to where their current site resides and who has the “keys” (or what
The other night over dinner Trevor and I had a very spirited debate over exactly that question. The reason I tend focus my personal branding posts on women is because over the years, most of the people I’ve done personal branding and image consulting for have been women. And, in my experience, women tend to struggle with packaging up all
I am on a mission. If I hear of another woman over the age of 35 who has made the conscious decision to not learn or at least be aware of the changes in technology from smartphones to social media I am going to scream! These are the same women (ok there are men out there too but they’re
I began to think about how to measure someone’s digital aptitude. I often hear people over 35 saying, “oh I don’t know how to do that Tweety thing” or “how do I get the photo on my phone off of there?” I think there is a correlation between your Digital Quotient and your personal brand. Your resistance to using digital
I live in a world where a 9am appointment means 9am. Not 9:30 or 10am. Or my favorite, a total no show. But worse than being later or not showing is not communicating – no call, no text, no email, no Facebook message? Client, service provider, friend or family everyone has been on the receiving end of the late or
I like to say: “If you’re going develop a poor personal or business brand, at least earn it!” All kidding aside, have you ever found yourself in a situation where other people are affecting your brand? As a youngster that may have manifested when you played with Little Johnny who was known for being a bit of a trouble maker.
Why is your LinkedIn profile not tricked out and why don’t you have a profile on Google +? Do you struggle with trying to balance what you THINK you should post vs. what you think other people want to see? If you are a woman there is a good chance you are great at connecting but shy away from personal
There are people in cultures around the world who believe if you take their picture you steal their soul. Now that belief starts with the premise that we each have a soul. But no matter which side of that debate you are on, we can all agree there exists a place in the time and space between our heads and
Welcome to The Brand Counselors.
Successful corporate and personal branding doesn’t just happen. You need true introspection, honesty, courage, and hard work to create a memorable brand, share it with the world and make genuine connections. If that sounds like you then you are in the right place. At The Brand Counselors, we guide and coach businesses and individuals on the creation and