Having worked in both the healthcare and retail industries I see huge opportunities for clinical practices to learn from retailers. Key marketing tactics and tools used in retail businesses make sense for clinical practices, too. Let’s look take a closer look to see why.
•Branding-The biggest clinical practices and healthcare institutions DO have a strong brand. It is clear what their
Clinical Practices Should Market More Like Retail Stores
Mastering Marketing Measurements
Does the question, “Do you know where your referrals are coming from?” make your palms sweaty and uncomfortable? Not after today! Read on to learn how to measure the effectiveness of your marketing efforts, also known as Return on Investment (ROI).
Without even knowing you, I can guess that you would never spend money on clothes that are the wrong size
The Brand Counselors Launch wellsrx.com for Wells Pharmacy Network
The Brand Counselors recently launched a brand new, totally redesigned website for Wells Pharmacy Network, a national compounding pharmacy specializing in wellness, weight loss, ophthalmology, urology and veterinary. Wells approached TBC with the need for a new site that would reflect the tagline they helped create; “Superior Science and Service.” Having previously re-designed Wells’ corporate materials, the team set out to make a
Branding: Education v. Reality. A view from the desk of our intern.
Summer 2014: sun, warmth, and my first internship. Throughout my education, it has been drilled into my head that I must get an internship. After a rather stressful search of applying to nearly anything marketing-related on both the internet and my university’s career website, I finally found The Brand Counselors. I decided that interning here would be the best fit
Father’s Day May Have Come and Gone but Typos Make a Lasting Impression
Most of us in marketing/design/communications have been the culprit of at least one epic typo blunder in their career. Usually it’s the result of rushing to complete a project or simply not being able to actually “see it” anymore because you’ve been working on it for a hundred hours already. Two of our favorite typo stories include ones told to
The Lazy Plagiarist
Yesterday we received an email from a client who shared a link from a competitor’s site. Not only had the competitor plagiarized pages of content from our client’s website but the plagiarist was SO lazy they even kept in the name of our client in the content where a more thoughtful plagiarist would have substituted their own name.
By…making the conscious
Why Do I Write About Personal Branding With a Focus On Women?
The other night over dinner Trevor and I had a very spirited debate over exactly that question. The reason I tend focus my personal branding posts on women is because over the years, most of the people I’ve done personal branding and image consulting for have been women. And, in my experience, women tend to struggle with packaging up all
No Chick Over 35 Left Behind, Including Me!
I am on a mission. If I hear of another woman over the age of 35 who has made the conscious decision to not learn or at least be aware of the changes in technology from smartphones to social media I am going to scream! These are the same women (ok there are men out there too but they’re
Is Your Digital Aptitude Aging You?
I began to think about how to measure someone’s digital aptitude. I often hear people over 35 saying, “oh I don’t know how to do that Tweety thing” or “how do I get the photo on my phone off of there?” I think there is a correlation between your Digital Quotient and your personal brand. Your resistance to using digital
Lateness & No Shows A Personal Brand Killer
I live in a world where a 9am appointment means 9am. Not 9:30 or 10am. Or my favorite, a total no show. But worse than being later or not showing is not communicating – no call, no text, no email, no Facebook message? Client, service provider, friend or family everyone has been on the receiving end of the late or