The Brand Counselors Approach to Branding
After many years as marketing and design professionals we have come to the realization that at the heart of our work we are truly brand counselors. We work with businesses of all sizes seeking marketing and branding services and advice, as well as individuals looking to make a change in their professional life. One thing that is clear is the formula for success is the same across business and personal branding. At the core, successful branding consists of crafting a message that is true to you, relevant to the audience you are trying to reach, and then identifying ways to connect with that audience and finally measuring the efforts.
We Listen & Interpret
As Brand Counselors we ask lots of questions and listen for answers and clues.Sometimes we have very candid conversations, especially with small business owners, who have so much of themselves personally and financially in their business that it is sometimes hard for them to make objective business decisions. Often the immediate challenge or task is related to something bigger in the organization and it’s our job to help our clients work through the decision making process and help them create and communicate a strong brand. As business owners, and children of business owners, we support independent business and believe they are vital for our country’s growth and prosperity. For those folks who say marketing makes them uncomfortable or it’s too salesey we disagree. Strategic marketing, supported by great design is an opportunity to educate the consumer about the product or service they need.
Everyday business owners, executives, entrepreneurs, colleagues, friends and strangers contact us for advice on how they can create a brand and “get out there” and marketing themselves or their businesses. Our work has even extended into interior design for homes and retail stores. The Brand Counselor blog is our way of answering questions and archiving answers so we can continue to help the many folks that come to us everyday seeking answers. It’s also a forum for our colleagues and other industry experts to share their insights, tips and trends on all things branding.
To contact us for speaking, blogging, article contribution or design and marketing services please email us with your request /topic in the subject line.
Lead Creative Counselor