The Brand Counselors Approach to Branding
After many years as marketing and design professionals we have come to the realization that at the heart of our work we are truly brand counselors. We work with businesses of all sizes seeking marketing and branding services and advice, as well as individuals looking to make a change in their professional life. One thing that is clear is the formula for success is the same across business and personal branding. At the core, successful branding consists of crafting a message that is true to you, relevant to the audience you are trying to reach, and then identifying ways to connect with that audience and finally measuring the efforts.
We Listen & Interpret
As Brand Counselors we ask lots of questions and listen for answers and clues.Sometimes we have very candid conversations, especially with small business owners, who have so much of themselves personally and financially in their business that it is sometimes hard for them to make objective business decisions. Often the immediate challenge or task is related to something bigger in the organization and it’s our job to help our clients work through the decision making process and help them create and communicate a strong brand. As business owners, and children of business owners, we support independent business and believe they are vital for our country’s growth and prosperity. For those folks who say marketing makes them uncomfortable or it’s too salesey we disagree. Strategic marketing, supported by great design is an opportunity to educate the consumer about the product or service they need.
To contact us for speaking, blogging, article contribution or design and marketing services please email us with your request /topic in the subject line.
Lead Creative Counselor