Having worked in both the healthcare and retail industries I see huge opportunities for clinical practices to learn from retailers. Key marketing tactics and tools used in retail businesses make sense for clinical practices, too. Let’s look take a closer look to see why.
•Branding-The biggest clinical practices and healthcare institutions DO have a strong brand. It is clear what their
Clinical Practices Should Market More Like Retail Stores
Mastering Marketing Measurements
Does the question, “Do you know where your referrals are coming from?” make your palms sweaty and uncomfortable? Not after today! Read on to learn how to measure the effectiveness of your marketing efforts, also known as Return on Investment (ROI).
Without even knowing you, I can guess that you would never spend money on clothes that are the wrong size