Having worked in both the healthcare and retail industries I see huge opportunities for clinical practices to learn from retailers. Key marketing tactics and tools used in retail businesses make sense for clinical practices, too. Let’s look take a closer look to see why.
•Branding-The biggest clinical practices and healthcare institutions DO have a strong brand. It is clear what their
Clinical Practices Should Market More Like Retail Stores
Mastering Marketing Measurements
Does the question, “Do you know where your referrals are coming from?” make your palms sweaty and uncomfortable? Not after today! Read on to learn how to measure the effectiveness of your marketing efforts, also known as Return on Investment (ROI).
Without even knowing you, I can guess that you would never spend money on clothes that are the wrong size
The Brand Counselors Launch wellsrx.com for Wells Pharmacy Network
The Brand Counselors recently launched a brand new, totally redesigned website for Wells Pharmacy Network, a national compounding pharmacy specializing in wellness, weight loss, ophthalmology, urology and veterinary. Wells approached TBC with the need for a new site that would reflect the tagline they helped create; “Superior Science and Service.” Having previously re-designed Wells’ corporate materials, the team set out to make a
The Brand Counselors Launch Lorraine Claire Collections Site
Taking our turn on the catwalk, The Brand Counselors are proud to announce the launch of lorraineclairecollections.com!
Lorraine Claire Collections designs beautiful Little Black Dresses for the woman who needs to take her look from desk to dinner. It has been a long road for Lorraine, from failed partnerships to production issues. Lorraine tuned to The Brand Counselors for more than
Branding: Education v. Reality. A view from the desk of our intern.
Summer 2014: sun, warmth, and my first internship. Throughout my education, it has been drilled into my head that I must get an internship. After a rather stressful search of applying to nearly anything marketing-related on both the internet and my university’s career website, I finally found The Brand Counselors. I decided that interning here would be the best fit
Father’s Day May Have Come and Gone but Typos Make a Lasting Impression
Most of us in marketing/design/communications have been the culprit of at least one epic typo blunder in their career. Usually it’s the result of rushing to complete a project or simply not being able to actually “see it” anymore because you’ve been working on it for a hundred hours already. Two of our favorite typo stories include ones told to
The Lazy Plagiarist
Yesterday we received an email from a client who shared a link from a competitor’s site. Not only had the competitor plagiarized pages of content from our client’s website but the plagiarist was SO lazy they even kept in the name of our client in the content where a more thoughtful plagiarist would have substituted their own name.
By…making the conscious
Five Things You Should Absolutely Know About Your Website
We have a lot of clients coming to us with websites that need refreshing or a complete overhaul due to age/outdated functionality, neglect or lack of good content or design. One thing we run into a lot is a lack of knowledge on the clients part as to where their current site resides and who has the “keys” (or what
The Brand Counselors launch Barkfieldroad.com
TBC is proud to announce our latest successful website launch for Barkfield Road – dog “barkery” and boutique. Located at www.barkfieldroad.com, the new site captures the fun, bright atmosphere of the store and it’s equally fun and charming owner, Carol Andersen. Featuring product descriptions and new product updates, an in-store event calendar and their very active Facebook feed, the site
Why Do I Write About Personal Branding With a Focus On Women?
The other night over dinner Trevor and I had a very spirited debate over exactly that question. The reason I tend focus my personal branding posts on women is because over the years, most of the people I’ve done personal branding and image consulting for have been women. And, in my experience, women tend to struggle with packaging up all