Having worked in both the healthcare and retail industries I see huge opportunities for clinical practices to learn from retailers. Key marketing tactics and tools used in retail businesses make sense for clinical practices, too. Let’s look take a closer look to see why.
•Branding-The biggest clinical practices and healthcare institutions DO have a strong brand. It is clear what their

Does the question, “Do you know where your referrals are coming from?” make your palms sweaty and uncomfortable? Not after today! Read on to learn how to measure the effectiveness of your marketing efforts, also known as Return on Investment (ROI).

Without even knowing you, I can guess that you would never spend money on clothes that are the wrong size

Summer 2014: sun, warmth, and my first internship. Throughout my education, it has been drilled into my head that I must get an internship. After a rather stressful search of applying to nearly anything marketing-related on both the internet and my university’s career website, I finally found The Brand Counselors. I decided that interning here would be the best fit

Most of us in marketing/design/communications have been the culprit of at least one epic typo blunder in their career. Usually it’s the result of rushing to complete a project or simply not being able to actually “see it” anymore because you’ve been working on it for a hundred hours already. Two of our favorite typo stories include ones told to

Yesterday we received an email from a client who shared a link from a competitor’s site. Not only had the competitor plagiarized pages of content from our client’s website but the plagiarist was SO lazy they even kept in the name of our client in the content where a more thoughtful plagiarist would have substituted their own name.

By…making the conscious

We have a lot of clients coming to us with websites that need refreshing or a complete overhaul due to age/outdated functionality, neglect or lack of good content or design. One thing we run into a lot is a lack of knowledge on the clients part as to where their current site resides and who has the “keys” (or what

When people find you online, are they finding the correct contact information? Have you moved, changed numbers, or your business name in the past? Even if you haven’t you’d be surprised at the incorrect or even missing information in your online listings. The Brand Counselors are now certified Yext Partners and, as such, we can help you normalize all your

Welcome to The Brand Counselors.

Successful corporate and personal branding doesn’t just happen. You need true introspection, honesty, courage, and hard work to create a memorable brand, share it with the world and make genuine connections. If that sounds like you then you are in the right place. At The Brand Counselors, we guide and coach businesses and individuals on the creation and