There are people in cultures around the world who believe if you take their picture you steal their soul. Now that belief starts with the premise that we each have a soul. But no matter which side of that debate you are on, we can all agree there exists a place in the time and space between our heads and hearts where our truest selves connect to the world.
Can you build a personal brand without selling your soul? To answer that question, I started by looking for consistencies among well -known and not so well know individuals who have strong personal brands that appear to be aligned with their truest selves. What did they have in common? They were all very clear about who they are and the audience they are trying to reach.
Kris Carr was in her 30s when she was diagnosed with a rare form of cancer. She turned her personal crusade into a business empire and all the time she maintains a consistent and genuine personal brand. Leslie Pitt-Schneider is an above knee amputee as a result of an accident as a young woman. Leslie is an incredibly accomplished legal professional as well as an avid traveler and fashion lover. She has combined her personal story, profession and interests and share them with the goal of helping other people living with limb loss and mobility challenges. Leslie speaks from the heart and presents a very consistent and genuine personal brand.
- Leslie Pitt-Schneider, www.onelifeonelimb.com is a Limb loss lifestyle expert: Fashion, Travel, Fitness
- Kris Carr, www.kriscarr.com describes herself as a best selling author, activist and cancer thriver.
Look for a business version of this topic in the coming weeks.
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