Geek Propoganda

Project Details

  • Designer: Trevor Williams
  • Client:
  • Date: December 3, 2013
  • Tags: Identity


noun: geek; plural noun: geeks
1. an unfashionable or socially inept person.
2.a knowledgeable and obsessive enthusiast.
2. a carnival performer who performs wild or disgusting acts.

There are many definitions for “Geek” and the “Nerd or Geek” debate continues on among enthusiasts of every kind. In the case of we were talking about the sci-fi, comic book, gaming stripe of geek (a badge which some of us here wear proudly). So how to visualize all these closely related geek genres and capture the spirit of the name “Geek Propoganda”? One of our first thoughts went to the propaganda posters of the Russian revolution.

The cyrilic-like forms of the typeface we ultimately used immediately brings these posters to mind. In each corner, a different icon representing the various subjects which were the focus of the blog site; comics, sci-fi, the ubiquitous game controller directional pad and a “wild-card” icon for those subjects that went off the beaten path. The “g” and “p” symbol – the letteforms being almost mirror images of each other – are highlighted by the burst behind them and the overall color scheme suggests the creamy color of an old self-printed pamphlet.

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