Flow Dental, a leading provider of dental x-ray film and accessories, asked The Brand Counselors to revamp thier existing product catalog. Having worked on some of Flow’s packaging in the past, we wanted to bring the clean, organized presentation that was developed for those projects into the catalog. The products in the catalog were grouped into different workflows; products that work with x-ray film, digital x-ray sensors, patient protection, film processing equipment, etc. Custom icons were created and sections were color-coded so the reader would know exactly what section they were in.

The result was both an organized, easy-to-read catalog and the basis for an overall brand feel for Flow Dental.